iParticipate 6

it's rare that i sit down and read a magazine however if i am in my barbershop or a waiting room of some sort i might pick up a copy of their ESPN or Sports illustrated magazines and flip through it a bit. The thing that i tend to notice about the ad in Sport illustrated is that there ads always seem to be at odds with the editorial content. For example one time I remember noticing a cigarette ad and thing to myself what did that have to do with the world of sprots. however i thought maybe the ad was placed there because the people who tend to buy sport illustrated magazines might be middle aged fathers, and maybe the this ad was targeted to them.

   On the other hand in ESPN magazines their ads tend to target not just middle age fathers but kids and teens who play sports or are fans. I say this because in their magazines i tend to see them ads tend to include a star athlete performing some type of action related to their sport with the attention being drawn to what this athlete is wearing,drinking or using. example J.J Watt wearing a nike drfit compression shirt, this may make this teen or kid think that if he or she was to use this product it could improve their game. ESPN ads tend to match the overall style of their magazines while Sports illustrated ads tend to contain ads that might not match the style of their magazines but target their customers.